Must read: BaselWorld 2013 Rolex Novelties by Watch-Insider.
Must read: Rolex Brochure Nouveautes Baselworld 2013 (Parlez plus lentement, s’il vous plaît...)
While most of us where focussed on the expected Daytona news, Rolex had another surprise for us with these new Day-Dates. A few quick thoughts;
First – the return of the leather strap Day-Date! As can be seen in the vintage price lists (filed under documents), the Day-Date was once available on either bracelet or with two leather straps with one single buckle. Gold Datejusts where/are (not too sure..) available with leather straps, but these where fitted with some kind of half link attached to the case, which made for quite an unsual look. The new Day-Dates do not have the same case as their bracelet-brothers, but the overall design is much more elegant and refined than the one found on the 18k leather Datejusts.
Second – do these remind you of anyting? Stella perhaps? Seemingly Rolex was inspired by the Stella-craze of the past few years.. And rightfully so! I love the colours and matching straps.. Very funky.
Sadly I won’t be in Basel ’till next Monday but if possible, I’ll try to shoot some pics.. Crazy schedule though!